Trade Booth design
This project included art directing a photoshoot for custom photography in a space where stock photos are routinely overused. Gainwell attends many trade shows throughout the year and needed an array of booths in various sizes.
Because new booths are needed throughout the year, a standards guide was also devised so any designer could create new designs that fit into the landscape of Gainwell trade shows.
Advertising
When Gainwell launched in 2020 it was a new brand in the Medical Technology landscape and needed an awareness campaign so that current and future clients recognized the brand.
Recruitment Efforts
Gainwell is committed to hiring top talent and one of their focuses is attending job fairs to attract recent grads. Collateral and campaigns were devised to target this audience.